The Force Behind Our Success

Julie Frost is a nationally renowned Aesthetic Cosmetic Specialist, the #1 Sculptra injector in Idaho, and the visionary Founder and Medical Director of PURE Medical Spa and PURE Vitality & Wellness. Under her leadership, the PURE brand has expanded to three premier locations across Idaho — Boise, Sun Valley, and Coeur d’Alene, establishing a statewide standard for clinical excellence, hormonal health, and holistic transformation.

With a career rooted in high-acuity medical care as a Board-Certified Registered Nurse Anesthetist since 1996, Julie combines clinical mastery with a sophisticated artistic eye. A proud U.S. Army veteran who served 10 years on active duty, she brings a disciplined commitment to safety and meticulous detail that defines the PURE experience.

A cornerstone of Julie’s professional mission is the value of continuous growth. As a prestigious Galderma GAIN Business Educator, a member of the elite GEN NOW faculty, and a Key Opinion Leader (KOL) for many of the industry’s leading vendors, she is a trainer of trainers who influences the future of aesthetic medicine. Julie travels nationwide to mentor her peers, teaching practitioners how to move beyond transactional sales to become trusted aesthetic advisors.

Further distinguishing her as a leader in the field, Julie educates on the pillars of operational success, entrepreneurship, and scaling businesses. She provides a roadmap for sustainable growth, sharing her expertise on building high-performing teams and establishing the systems required to scale a multi-location brand without compromising the guest experience. By bridging the gap between clinical excellence and business strategy, Julie is dedicated to elevating the professional standards of the entire aesthetic industry.

Despite her national influence, Julie’s heart remains in Idaho. She is the proud mother of three sons and finds her own renaissance of self in the outdoors with her husband, Steve. Whether she is fly-fishing, white-water rafting, camping, golfing, or skiing, Julie embodies the vibrant, healthy lifestyle she helps her clients and students achieve.